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Let’s talk about customer loyalty for a minute. What really drives brand loyalty? A sense of familiarity? Confidence that your company is providing your customers the best value? Stellar customer service? All true statements. Read More

There is no doubt that the omni channel marketplace would not exist today if it weren’t for the evolution of technology, but it is undeniable that human behavior and psychology have played a role in the evolution of omni channel as well. Read More

Alright, I’m “new” to CopyBlogger and the strengths that so many online sources and bloggers refer to when discussing this site….and yes, I’m okay with that. I learn as many others do…in a sort of “unconcious” manner…soaking up the little links and URLs and referring site addresses that I see but d Read More

Communication between different departments inside your company is important to the health of your business and equally important is the clarity of communication between yourself and your client. Read More

As much as I love the Star Wars movies, George Lucas was and is a pretty unoriginal, some would say terrible, director and writer.

But it doesn't matter.

Like hundreds of millions of people all over the world, I'm in love with the way he presented old ideas in a different light. Something ev Read More

One of the great things about online marketing is that it’s all trackable, right? It’s all trackable to an almost creepy level, and it’s all good.

But, when it’s time to gather your stats for your quarterly report and show your boss what a genius you are, why do you end up with weird qualitative Read More

As social media becomes more popular — and more searchable online — many companies actually do a quick search while researching top applicants. On top of that, many companies actually take social media into consideration when recruiting new hires. Read More

Marketers have to walk a fine line when Earth Day, Breast Cancer Awareness Month, and Veteran’s Day roll around. You want to participate, create mutually beneficial partnerships, and support causes you truly care about. You don’t want to seem like you’re using a cause to manipulate your customers i Read More

According to a report from Coupons.com, “digital coupon users shop more frequently and spend more heavily, at almost 50% more annually, than the average shopper.”

If you aren’t immediately trying to figure out how to uptick your coupon code use on your website, you might be in the wrong business Read More

Picture if you will, a circle…
If you do it right: A Pay-Per-Click lead, or a click-through an ad, or a search after a mention in a press release becomes a new customer.
If you do it right: A new customer becomes a loyal customer.
See the circle? Now let’s get a little more comple Read More