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For accountants, solicitors, dentists, shops, hotels and other such local businesses, a healthy search ranking plays a huge part in determining current and future success.
But a few years back, SEO appeared so much more simple. For many businesses, ranking in Google was much easier than today... Read More

In this world of constant change, new technologies, and a thousand cultures, it’s evident and somehow comforting to me that the basic rules for business prosperity really haven’t changed in the last hundred years. Business success is still more about the people than the technology or idea involved. Read More

Business Productivity Software, or BPS, is a new approach for integrating systems, people, and business processes. 2015 will be the year of BPS. Read More

As Jonathan Davids, founder of influencer marketing platform Influicity recently explained to Small Business Trends contributor Brent Leary, YouTube is becoming an important place for brands to connect with customers. But it can also be an important place for small business owners and entrepreneurs Read More

Effective marketing, no matter what you call it, is not a single tactic or event, it's a process that lives and dies by your ability to test and measure and adapt. Read More

Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem (though, to be honest, it is always going to be their problem).

But what about those businesses that can’t afford to hire a m Read More

If social media is failing you, you're probably guilty of one of these mistakes. Fortunately, they're all easy to correct. Read More

The microblogging platform got a surprise 30 percent boost in stock value following the announcement of $283 million in sales, $277 million from Twitter Ad sales, on Tuesday. That’s a 129 percent increase in ad revenue compared to a year ago. The growth was better than projections. Read More

Shaping your business culture is will impact not just your employees - but also the very future of your enterprise.

Here's how one company does it. Read More

Looking for someone to help you create content for inbound marketing? Find out why unemployed reporters, producers and writers are your best bet! Read More