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Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products. To get customers interested in what you're selling, make your sales message about your customers. Read More

"Pendrill eventually decided to sell his mansion in the UK and move to Kenya permanently, where he now resides in a mud hut, and is happier than he’s ever been." Read More

When so much time and money is spent on training people about the need for constructive relations with customers, why is it often so bad? Read More

Working with reliable vendors is an essential part of running a profitable online store. And on the surface, the process is pretty straightforward. But there are many common mistakes that new shopowners make. Read More

In today's business world there are new expectations for marketers across the board to know how to do anything and everything that falls under the hopelessly broad term of “marketing.” Marketing expert Mike Bal shares the three most valuable skills you must have to compete. Read More

Fiverr is that place where you can hire people to do just about anything small for five dollars. Here are the gigs you might want to combine to a similar type of video for your website. Read More

Over the past couple of years I have learned that making money from affiliate marketing is not easy.While the theory is pretty simple — refer traffic to a product or product(s) in return for a commission — the practicalities are far more involved.
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When it comes to starting an online business, the number one question is whether you're going to make any money. And a large part of the profitability equation involves finding the right niche. Read More

If you know me then you know I love Twitter. It is my social media network of choice. Although Facebook is bigger, LinkedIn is more professional and Pinterest is more colorful, I always come back to Twitter Read More

Most brick and mortar stores are fighting showroomers the wrong way. This article suggests a better approach to prevent showrooming in physical stores. Read More