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The rise of native advertising is a lot more than a fad or the latest shiny object on the digital landscape, as Marketing Land observes. It represents an important way to reach consumers at precisely the right time: when they are online and engaged in a specific topic. Read More

Marketers are now relying on influencers to construct their content campaigns which can be both good and bad. Webpresence shows why with two case studies. Read More

When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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QR codes are primarily marketing tools, and are basically upgraded barcodes that allow a person to scan them with their smartphone, upon which a person is led to a website, or shown a coupon that they can show at your store for a discount; or they can be shown a short video, etc. Read More

As more and more attention is being paid to introversion, thanks to Susan Cain and her book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” the world is slowly becoming aware of introvert value and, what’s better, willing to make some adjustments to accommodate introverts and Read More

Below you’ll find a quick run-down of some of my favorite free stock photo sites (although a few of them include paid upgrades), and all of them are.. Read More