BizSugar.com › Advertising › Advertising on a Small Business Budget

When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

Here’s the thing: advertising on a small business budget can almost seem like an oxymoron. If you’re like me, you find yourself often sweeping this important aspect of business under the rug. Or perhaps you throw a few dollars at it here or there only to find, not surprisingly, that it does not work.

So how do you advertise effectively on a small business budget?