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I ran across one of Scott Brinker’s latest post on Gartnes digital marketing road map and I have to tel you this is one of the best maps I have ever seen. If this isn’t proof the world of marketing has become extremely complicated over the last few years, I don’t know what is. Read More

If you have no idea what your current and potential customers actually need, it will be difficult to build an effective content marketing strategy. Read More

It’s no secret Microsoft wants in on the search market. Bing launched the website Scroogled.com as a direct attack but understanding the why of Bing taking more shots at Google is not hard, it’s all about market share. The website points out that every product that shows up in search results is tec Read More

A study last year conducted my Search Metrics uncovered a clear shift in the factors of how a page is ranked in the search engine results page. Read More

In this article we provide 6 essential local SEO tools that will make your local search efforts go a lot smoother. Read More