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One of the keys of social media marketing is engagement. Social media marketing is increasingly important, but it’s also hard to quantify the results. It’s also important to note that social media marketing is a long-term strategy that relies on relationship building.

If you want to boost your e Read More

If social media is not delivering the return on investment (ROI) you expect, the problem isn’t the social networks. Just as a blog won’t make money if it isn’t monetized, you can’t expect social media to generate income for you unless you are using it to drive leads and sales. Read More

As an industry, we’re at a major crossroads.

Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem.

Consumers have a basic right to trust the reviews they read o Read More

Marketing brochures have the potential to be incredibly persuasive salespeople when you’re not there. This is a critique of the copywriting in two brochures with lots of tips for you! Read More

A simple run-down of the pros and cons of placing your advertising on various platforms. Short and right to the point. Read More

Today’s sales funnel and sales process has changed. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to ge Read More

Social media has transformed the way that small businesses operate in the last few years. Twitter is now an indispensable tool for business, regardless of what business you are in. Is your small business on Twitter? If not, it should be. Read More

The worrying trend of today's social media personal/business brand image has led us to a new 'disorder': The pursuit of perfection. Read More

Everyone is searching for more shares, likes, tweets, retweets, etc. for their content. However, in today’s world of content marketing, relevant shares can be more important than just any share. What do I mean by this? It is all about quality over quantity. It isn’t just enough to have bot accounts Read More

This is a guest post from Daniel Tan.
I have put up a compilation of a bunch of very useful tips from Google patents, strip them out off the jargons and geek-speak and put them up in a way that anyone literate can understand. With that said, in this post you’ll find 10 SEO tips you can get from Go Read More