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How do you know your business idea is worth investing in? Investors look for three things: whether your business has or can get massive reach, what your business' USP would be and how capital efficient it will be. This blog answers the first question. Read More

Banks are often the most difficult places for new entreps to find starting capital.

A career lender gives us ideas on more accessible ways to get that crucial initial funding. Read More

Guest contributor Genevieve gives cheapskate marketers the bare essentials.

See if these low-cost tips help your business with the exposure it needs.
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The concept of building a million dollar business model within two years is usually met with one of two reactions: confidence or lack thereof. Read More

How simple it too simple?

It depends on who you're selling to.

What do you think of Debenham's move? Read More

Brand awareness. It’s becoming a more reoccurring topic of discussion instead of a one-off consideration. Learn more about how you can use Google Trends (formally known as Google Insights) to track you brand strength. Read More

Our digital team keeps up with the latest and greatest Occasionally something turns our heads as being exceptionally notable. Here are a few recent favorites. Read More

Forrester and Act-On Software research how small and medium-sized businesses are adapting their marketing methods in response to the current economic uncertainty. Read More

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor Read More