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The federal government thinks many small-business owners under-report their income, and thus has been cracking down on them to help shore up its own budgetary problems. The message for you: The tax auditor might want to take a look at your books. So how can you avoid that? Though it's unlikely you can dodge an audit forever — the IRS tries Read More

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking." The article goes on to say that marketers are going back to the basics with an emphasis on addressing four areas: customer satisfactio Read More

As we know, this recession's going to be pretty serious. We've already seeing very significant drops in the value of companies, we've already got debt coming out of the system, and deflating asset values. Read the full article on http://cmypitch.com Read More

Elevate Blog book review of 100 Best Business Books of All Time by Jack Covert and Todd Sattersten of 800 CEO Read Read More

Depending on your situation or pressures, you will act differently: The Good. The Bad. The Ugly. See if you recognize yourself. Read More

How price discounting forces you to have to sell more and work harder. Read More

Email marketing company Campaigner has been piecing together a series of email marketing tips called "100 Days to Grow Your Business." This has basically been a countdown of tips leading up to the holidays. What email marketing tactics do you use in your campaigns? Although designed for small business retailers, many of the email marketing ti Read More

Times like these call for creativity in your business. Small Business Trends asked a panel of prominent business people, authors and business bloggers a simple question to gather ideas for how to be creative in your business. The question they asked? This: “What is the most outrageously creative thing you've done to save money or take you Read More

Looking for some tips on how your business can survive and thrive during an economic recession? You'll want to keep reading— Read More

6 solid reasons why print newsletters need to be part of your marketing mix. Read More