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Entrepreneurs are way too optimistic about the early success of their ventures, according to a study from the University of Cologne in Germany. Researchers found that new business owners tend to overestimate their expenses, revenues and profits for the first five years. The researchers said revenue Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. Read More

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. These are not the usual click fraud complaints that advertisers have leveled against search engines for years, such as bots falsifying the numbe Read More

Knowing how to write a good business plan will help you avoid major pitfalls when seeking financing. Here, from the Wall Street Journal, are some key considerations. Read More

The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help Read More

Almost every small business is looking for new markets right now. Internet marketing such as this social media campaign is especially appealing, if like most businesses right now, you're watching costs. Read More

Here is a complete checklist to help you develop all the elements of a good story for the news media. Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Read More

A lot of industries are fretting the worst. There are a lot of legitimate reasons to worry, but the biggest risk is letting our concerns distract us from the opportunity before us. Read more from Behance Founder Scott Belsky. The recession is a fantastic time to strengthen your business—and ultimately be more successful. However, to make use of t Read More

The power of small business rests in large part on its ability to inspire and connect its greatest asset: its employees. Why not expand that to include customers, vendors and partners? Read More