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While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness Read More

The No. 1 reason customers stop doing business with a company is a perceived attitude of indifference. They don't think companies care about them, as a valued customer or as a person. Trusted business relationships, much like friendships, require time and regular contact. Here are three action steps to show your customers the love. Read More

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

And what's more, it's Tweetable! Read More

With the credit squeeze and recession, the business environment has been volatile for business owners. As a result, it's been extremely difficult to manage inventory. Obviously, this is a dangerous thing -- given the costs of inventory (such as storage, financing, insurance, and so on). The good news is that there are ways to deal with the vol Read More

Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

Forget 18-to-49. Thanks to the Baby Boomers, 50-and-over is your new marketing sweet spot. Read More

How do I write a press release? Do you want some examples of how to write that release to TV and newspaper reporters? Read More

Google is auto-filling local business profiles with photos and videos pulled in from other web sites. Read More

What should you do if you find yourself getting ambushed by a TV reporter? Where do you look? What should you say? Should you walk away? Read More