BizSugar.com › User › ArmadaIG › Voted

There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con Read More

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. Read More

MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened. Read More

No matter how much customer care training we conduct, some customers will dislike our service. They may become so irate that they confront us face-to-face, venting their frustrations--at times rather loudly and accusingly.

How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More

A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that: * Med Read More

Carol Bory launches BizQ.mobi, the first mobile etiquette site designed for mobile handsets for instant access to business etiquette information anytime. Read More

Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos! Read More

As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i Read More

Getting rid of the unprofitable, the time wasters, and the crazy-makers in your midst Read More

Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More