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If you're trying to compete, especially in a challenging market, and your branding is second-rate, you're in trouble. Logos are important. Here's why. Read More

Just as a person is not defined as what they wear or how they look, your brand persona is based on much more than an aesthetic. Understanding those elements of your brand will help you improve your marketing and sales efforts tremendously. Read More

For all the stereotypes about lazy, hapless stoners out there, those peddling green in states where recreational or medical marijuana use is legal sure know how to hustle. Make no mistake: the legal marijuana industry is booming, creating huge business opportunities and massive tax revenue incomes Read More

First impressions are everything for a startup. When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Read More

Change is hard for most companies. Logo change? Hard to fathom. But despite the cautionary tales, there are times when a new logo makes a whole world of sense. Read More

We’d be remiss to not address the ways in which social media has changed the game for businesses of all sizes. Why do we love social media? Let us count the ways.

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A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. Ultimately, word-of-mouth can be effective for some companies, unique marketing tactics can help others, but it’s difficult to succeed in many industries without a strong content strategy. Read More

Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience helps us to overcome many difficult situations, but education and experience are rarely enough. Why isn’t education and exper Read More

Science can help us uncover productivity gains that we typically ignore. For example, psychologists and researchers have discovered that among external factors that impact our productivity, one stands out: clutter. Here's what you can do about it. Read More

Building a great team is nearly always the key difference between the success or failure of a business. Each person we hire contributes to not only the development of the product, but also to the productivity of the team and overall company culture. But what is a bad hiring decision? Some great ins Read More