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Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? Here's the secret to success. Read More

The 2016 Brandz Top 100 Most Valuable Global Brands report offers important branding lessons for startups and small business. Here are 7 key take-aways from the BrandZ 2016 report (and the important lessons for small businesses and startups). Read More

You've probably heard the terms "lean" and "agile" when it comes to startups, and perhaps even in connection with marketing. But there's another important concept that many marketers forget: marketing velocity. Here's how marketing velocity can help your team succeed.
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You’ve got a solid marketing team. You’re working with talented designers. So why aren’t your campaigns yielding the results you want? The answer might be that traditional planning models in our field tend to quash creativity. Read More

We’ve never experienced a U.S. presidential race like the one we’re living through today. To say that this election is unprecedented is an understatement. But the debates do offer important lessons for business owners. Read More

Today, more than 1/3 of Americans say that they have listened to podcasts at some point in their lives, while 25% say they have listened to a podcast in the last month. This indicates truly explosive growth in the medium — a 75% increase since 2013. Talk about a MASSIVE audience. Read More

Knowledge is power, which is why we were so excited to take a look at IBM Marketing Cloud’s 2016 Email Marketing Metrics Benchmark Study. Here are some of the key takeaways. Read More

Many entrepreneurs, small business owners, and even big corporations regularly crowdsource logo design. But did you know you can leverage crowdsourcing for many other useful things? Read More

Even the straight-and-narrow-suit-and-tie set can learn a lot from the branding tactics executed at Comic-Con and beyond by content creators. Read More

Businesses should take advantage of live video broadcasts on Facebook. How can they effectively leverage the tool? Let us count the ways. Read More