BizSugar.com › User › AmritaChoudhury › Voted

Content marketing is the name of the game today. Irrespective of the industry your business niche is in, inbound marketing is something you can't miss out on.

While B2C businesses are usually able to create an effective content marketing strategy, B2B businesses face a challenge in de Read More

A website’s bounce rate is the key metric to use to effectively measure how engaging your customers find your website. Another key metric to keep a close eye on is the page load speed, as it is not uncommon for users to simply abandon a website if it takes too long to load or loads improperly. Read More

What is asset management? This question is far more common for business owners than it should be: An incredible 55 percent of SMBs polled by Wasp Barcode’s Small Business Report admitted they did not use an asset management system that allows for auditing. That means only 17 percent of companies ar Read More

Fueled by the enormous scale of digital disruption, the digital industry is advancing at never before witnessed speeds. With new technologies and subsequently, new marketing trends settling into the market, it is time for marketers to catch up with what's new or get left behind the curve.
Read More

In our last post, we discussed lead generation in great detail, but lead generation by itself is incomplete and a job only half done when it comes to acquiring leads for your business.

After generating and capturing your leads, you have to nurture them to get them to convert repeatedly Read More

In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These interested section of customers are referred to as leads.

Here's how you create an effective lea Read More

Landing pages are an important part of any digital marketing strategy. Whether it’s collecting the target audience’s email addresses, convincing them to purchase a product or service, or even increasing your social following, landing pages are a mainstay in digital marketing.

According Read More