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When mass marketers like Wal-Mart and Home Depot move into town, many small businesses become fearful for their very survival, particularly if these businesses become direct competition. Yet despite the emergence of these multi-million dollar businesses, many small businesses continue to thrive and Read More

As you promote your growing business via the business website, mobile devices, email marketing campaigns and social media, you need to ask yourself – are your digital marketing efforts truly effective?

In other words -

Are you able to customize promotional messages as per customer interes Read More

Denise Posnak, founder of MyBOD™ Wellness Online Pilates and Yoga, is taking an innovative approach to her business. Instead of limiting her customer base to those living in her immediate area, Posnak provides her classes via the web. Utilizing Skype and Google+, Posnak is able to offer one-on-one Read More

Business owners often find themselves alone when they have small business questions to ask. Have you ever wanted some help with a decision only to find that there’s no one around sufficiently capable of giving you advice? This kind of thing happens a lot, and there are places where you can get help Read More

Making your earned media an effective source of new traffic can sometimes be a difficult process to manage.

You have a great third party endorsement whether it be a positive review or great press coverage. But one earned media placement only goes as far as the immediate audience and it Read More

We’ve all been there: days when you just don’t want to work.So start now with these 10 actionable tips for staying motivated as a freelance writer. Read More

OK, maybe misery is too dramatic, but at its core, unless our customers are miserable we will never be successful in selling them. This morning I was having Read More

Many small business owners struggling with bad employee behavior. Small business expert Ellen Rohr shares five tips for transforming a troublemaker into a superstar. Read More

Are you doing enough to market your business online? Jay Swansson, CEO and co-founder of iAcquire, shares his insight about search engine optimization, content marketing, and related inbound marketing channels. Read More

Risk management is often the overlooked part of strategy, particularly for smaller companies who focus on growth but do not consider the effect of “worse case” scenarios such as the loss of their largest client, product liability, or just plain bad decisions. Read More