BizSugar.com › Marketing › Five Ways To Customize Your Digital Marketing Efforts To Make Sure They're On Target

As you promote your growing business via the business website, mobile devices, email marketing campaigns and social media, you need to ask yourself – are your digital marketing efforts truly effective?

In other words -

Are you able to customize promotional messages as per customer interests and demographics?
Do you have a differentiated marketing strategy for new customers, loyal customers and customers that are no longer doing business with you?
Do you know the preferred channel of engagement for each of your customers?