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Think about the emotions that arise when you hear phrases like this spoken to you - "I need to have a word with you" or being "We need to talk" - did your stomach drop just a little bit, thinking of the bosses' office, or a grade school principal? That's because one-way conversations are seldom the Read More

Google recently released a brand new feature for mobile Gmail users, and if you bring up Gmail on your phone to answer clients or team members quickly, you've probably noticed it: Gmail is trying to write your emails for you. Select any average email to read, and you will see several different pre- Read More

Facebook has released yet another new feature, and this one is called Facebook Latest Conversations, with a bit of community integration borrow from the likes of Twitter. While Facebook Latest Conversations could turn into a, "Let's see what celebrities are saying about this now," we're hopeful tha Read More

As you know if you follow our blog, we like to keep you updated with the latest Instagram tips and strategies for getting better results, acquire more followers, and earn more social signals like comments. That's why we've talked about Instagram hacks, what people respond to on Instagram, and other Read More

So what are your options when it comes to successfully expressing your brand message on social media? There are two: the DIY approach and working with an outside professional. Here's a breakdown of pro vs. cons of hiring out your social media posting: Read More

Getting the word out about your business has been the central function of marketing since the dawn of recorded ad space. In a world where an individual is exposed to dozens of ads before breakfast - perhaps even before they get out of bed, depending on their smartphone habits - getting tuned out isn Read More

Technology has been inching into all aspects of the construction industry, but the process of BIM (Building Information Management) systems, once the exclusive domain of commercial construction and large-scale builders, is now within reach of custom and smaller-volume home builders. It is destined t Read More

If you're a regular on Facebook as well as their social media rivals Twitter and Instagram, you may notice an unusual difference between the sites' feeds. While hashtags are a familiar occurrence in the fast-paced user interfaces of the latter two, Facebook hashtags are notably sparse on Facebook it Read More

Instagram has made waves again with a mobile update that hints at a lot more than you might expect. The goal was to allow for Instagram functionality/posting without the need to download the app itself. Here's what that means, and why it's worth remembering for your own Instagram strategy. Read More

If you've been reading the latest reports about chatbots, you may be wondering if they're a fad or something serious. At first glance, these automated messaging bots sound like one of those tech tricks that's very showy but doesn't lead to much ROI in the long run. So let's take a look at the eviden Read More