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I had been doing the link building for one of my clients for a little over two years. Not to pat myself on the back, but there were a lot of good, quality links pointing to this site. At the beginning of the link building campaign I laid out a strategy (as I do for all my clients) to help me stay f Read More

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority Read More

Nick Stamoulis of Brick Marketing ( http://www.brickmarketing.com) has 4 tips to make the most of your content marketing strategy. One of the most important things to remember to maintain your brand is to keep your messaging similar. Read More

Google has admitted that website speed is a contributing factor to how well a site ranks according to their search algorithm. While page load time may be not as important as page relevance, it is still something that all site owners and web developers have to take into account when optimizing thei Read More

The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social netwo Read More

As with any social networking strategy, one of the most important things to keep in mind when creating a Twitter account and strategy for business is that it’s built for the long term. Some companies claim to understand this, but it turns out that they really don’t. They go in full force with all o Read More

Keyword research is the cornerstone of any SEO campaign. The keywords you select after conducting keyword research directly affect who can see you website and what kind of search queries your site will rank for. Selecting the right keywords means the search engines will be able to deliver targeted Read More

A big part of SEO and other online marketing techniques like blogging and social media marketing is content. The goal of these inbound marketing tactics is to establish yourself as an industry leader and expert while building a robust link portfolio that points back to pages of your website. Online Read More

In the most basic of terms, all marketing efforts can be divided into two distinct camps: inbound and outbound. Outbound marketing includes traditional forms of marketing like print, radio, television, out-of-home, direct mail and so forth. These tactics are designed to interrupt a consumer’s life Read More

A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, info Read More