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Links are the bread and butter of SEO. When one site links to another, it passes along some if its search engine trust factor to the second site. This “link juice” tells the search engines that the second site is a quality site with valuable content. Offsite link building, the second phase of any s Read More

One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so rou Read More

A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes the Read More

People turn to the search engines every day to look for information on everything—recommendations on where to eat, how to fix a leaky faucet, to compare prices on designer handbags and anything else you can imagine. If someone were searching for your brand, what would they find? Establishing a web Read More

If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are w Read More

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but S Read More

Google doesn’t really care about you. Neither do Bing or Yahoo or any of the other smaller search engines. What they care about is delivering the best user-experience they can. To create the best user-experience, they need to produce the most relevant, quality results in the SERP. The search engine Read More

While it’s not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for sever Read More

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While the old post Read More

There are no guarantees of success with online marketing or SEO (and any expert or company that tells your otherwise is probably black hat), and the road to Internet marketing fame and fortune is littered with sites that failed. No two sites are alike, which means that no two failures are alike. Ho Read More