BizSugar.com › Online Marketing › SEO Content Topic Idea Generation Tips

A big part of SEO and other online marketing techniques like blogging and social media marketing is content. The goal of these inbound marketing tactics is to establish yourself as an industry leader and expert while building a robust link portfolio that points back to pages of your website. Online content is really anything that you create and share on the web. It consists of everything from articles, white papers and eBooks, to Facebook posts and Twitter tweets. In order for content marketing to be effective, content needs to be distributed on a regular basis. One of the biggest challenges faced by content marketers is what topics the content should address.