BizSugar.com › Online Marketing › The 3 Components of Inbound Marketing

In the most basic of terms, all marketing efforts can be divided into two distinct camps: inbound and outbound. Outbound marketing includes traditional forms of marketing like print, radio, television, out-of-home, direct mail and so forth. These tactics are designed to interrupt a consumer’s life by catching their attention, often with a flashy design or witty tagline, or some kind of promotional deal. The average consumer is bombarded with thousands of outbound marketing tactics every single day, and most of them don’t stick. As a culture, we have learned to ignore these traditional marketing techniques and often dismiss them as “noise.” Even the few interesting or funny ads that capture our attention for 30 seconds don’t help get the message across. Consumers remember the punch line, but rarely the product.