BizSugar.com › Social Media › Don’t Be a Twitter Quitter

As with any social networking strategy, one of the most important things to keep in mind when creating a Twitter account and strategy for business is that it’s built for the long term. Some companies claim to understand this, but it turns out that they really don’t. They go in full force with all of the best intentions, and then within a few months their presence starts to drop off until all that’s left is an archive of dated tweets. It’s like all of those people signing up for gym memberships on January 1st and then never stepping foot in the gym again after February 15th. In order for a Twitter strategy to be effective for business, a company’s presence on the social networking site needs to be consistent.