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Southwest Airlines flew the monarch butterfly. The flight was free. For the price of a round-trip ticket Southwest bought itself priceless publicity. Read More

Social media is the most rapidly changing aspect of marketing and modifications are moving ahead so fast, it can impact your social media marketing. Read More

I was floored last week when I learned Newsweek magazine, would move entirely online. It reiterates the value of getting online publicity. Read More

Will a tweak of your website get you where you need to be, or is it time to gut and remodel? Here are some suggestions for evaluating. Read More

If you're promoting yourself, your product, company or book, it's important to make sure you've adapted your strategies. Here are some suggestions. Read More

Writing a book has become an important credential in today's marketplace, and if you don't have one, you should give it some serious thought. Read More

Local TV stations and radio shows, hometown newspapers and magazines, and locally oriented blogs are all looking for the same thing: local content. Read More

Have you written a great book, but it seems no one is interested in it and are getting no sales? You may have one of two problems - or both of them. Read More

Because getting media exposure is just one element involved in marketing a book. When authors ask me, “I’ve been on the radio and in the newspaper, and it got me just three book sales, why am I not selling books?” I respond with a few questions for them.








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When's the best time to start thinking about marketing a book? Ideally, before you even sit down to begin writing. Read More