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There are lots of opportunities for startups to go after Excel. There are ways to create software that is designed to address specific needs rather than trying to hack Excel. Read More

Too many startups are going through the motions with content marketing. Their content needs purpose, rather than simply publishing content. Read More

How much of a startup's operations should be outsourced? What are the pros and cons of letting a third-party handle parts of a startup's business? Read More

For startups that want to drive their marketing, here's a "Storytelling Canvas" that puts the spotlight on the key elements. It's a customer-centric approach to telling stories that matter to the right people. Read More

Do marketers need to be jack-of-all-trade players or can specialists survive? My take is marketers need to expand their skill sets to stay relevant and versatile. Read More

Why are some entrepreneurs successful? Some such as James Dyson thrivel because they see opportunities in improving or applying technology to existing products. Read More

Startups may think that marketing is a necessary evil but they can get a lot of mileage and ROI from spending $25K. Read More

Buyer personas are must-have tools for brands who want to focus on the people who matter - customers, partners, media, etc. Read More

For anyone doing marketing, the only thing that really matters is the customer.

And I’m not talking about customers as the people buy products or services. I’m talking about marketing focused on a customer’s needs, interests, problems, pains and aspirations. It is marketing that resonates with c Read More

If you're thinking about jumping into the world of consulting, here are five questions you need to ask. Read More