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In the marketing world, automation is treated as the blue-eyed boy. It makes everything easy for brands. It reduces spending, eliminates mistakes, hastens the delivery of the work. Business automation signifies the blend between business intelligence and software mechanization. Read More

In the marketing world, user generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Read More

Content marketing is portrayed as an elixir for branding. Whenever your branding goes out of track, you pull a trick to put it on the track again. The trick you pull every time is high-quality content. Read More

The web development industry has been volatile for a while, but the web and graphic design industry remains a money-spinning one. That’s not to say work is easily available without you stepping up to the plate. Read More

Because small businesses have shoestring budgets, they lack all the privileges large businesses enjoy. Tilting the ground in their favor is incredibly difficult for them. It’s no surprise that 90 percent of startups fail. Read More

Fashion startups are following innovative promotional strategies. Some are creating platform for sustainable fashion, some are letting fashion lovers rent expensive designer clothes, and some are creating member-only zones for designer garments. Read More

Brands have been tapping into social media for a long time..but often with a flawed approach. And what’s even worse is that they don’t realize it. As with all mistakes, the first step is always becoming aware of them. Read More

There’s a rumor that digital advertising is losing its ground. Is it only a rumor or is there any truth in it? Let’s find out. Read More

Visual content marketing is essential for better branding. Text-based content is losing its apeal and being replaced by visual content. The biggest advantage of visual content is … Read More

Cinemagraph is among the hottest fads in the design industry. If we just go by the definition, a cinemagraph is a still image with one or more moving areas to it. In reality, however, cinemagraph is more than this cursory definition. Read More