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Love is in the air! In February, those in the wedding industry can look forward to all of the new business coming their way. Lots of couples are sharing their engagement news on social media, so why shouldn’t the wedding business industry use social media to gain clients as well? But how to do that Read More

When a brand loses it connection with its customers, company or constituencies, the solution most often recommended is a “Re-branding” program.

But what if during the research phase you discover that nothing is truly wrong with the brand. How do you re-fresh a brand that really doesn’t Read More