When a brand loses it connection with its customers, company or constituencies, the solution most often recommended is a “Re-branding” program.
But what if during the research phase you discover that nothing is truly wrong with the brand. How do you re-fresh a brand that really doesn’t need a full re-brand?
Re-Branding Versus Brand Re-connection
Posted by ajuxttroupe under MarketingFrom http://ajuxt.com 3397 days ago
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