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Almost all of my clients are talented writers but they may feel overwhelmed by writing their own content or simply don’t have the time to sit down and write regularly. A lot of writing effectively and efficiently is practice, but there are some tricks to help you write better content and save time Read More

"Above the fold" may have originated as a newspaper reference, but in the digital age, it is still relevant. Learn how to keep your users scrolling through your pages by utilizing creative and interesting content above the fold--2018 is the year of the fold! Read More

Nothing can damage a business' credibility quite like sharing a fake news story as fact. Here are 5 tips to go by to avoid the spread of false news stories. Read More

A brand's tagline needs to be memorable and unique but is not always able to fully describe the products and services offered by a business. Enter the brand strapline: a purely functional description of what a company does. Ensure your clients know exactly what you do! Read More