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It’s been a big couple of weeks for algorithm updates. First we had the fear-inducing Mobigeddon from Google which, although it promised to be a big update, thus far appears to have had little impact. And now we have another algorithm update from the world’s favourite social media site, Facebook. Read More

It’s been just over a week now since Google rolled out its latest big algorithm update that was designed to pick up sites on how mobile-friendly they are and rank them better. Google said that the update would take about a week and a half, or perhaps a couple of weeks, to roll out fully, which mean Read More

According to Avi Dan in his Forbes article 11 Marketing Trends To Watch For In 2015, “the single biggest challenge that marketers will need to solve [this year] is how to scale content in an economic way.” For small to medium businesses this won’t be too much of a problem, with many capable of prod Read More

In recent years data has become increasingly important to every business, regardless of size or industry. To a large extent, this is due to the way that technology has evolved to allow us to better work with data sets. Where once data analysis was only the domain of highly qualified data scientists Read More

When it comes to the content that your brand produces, it’s likely that you’ve considered storytelling as a part of your overall content marketing strategy. Storytelling has been around forever, but in the past couple of years we’ve begun to hear it more and more in connection to brands. The power Read More

For years now we’ve heard the death bell toll for SEO, for G+ and even for Facebook, despite its status as the most popular social media site in the world. Twitter too has had its fair share of predicted deaths and is the latest victim of much discussion, since the micro-blogging platform is still Read More

There are several reasons why you might want to build your own personal brand. Perhaps you have a business that would benefit from a strong leader brand, or maybe you want to position yourself as an authority within your industry. It could be that you write a lot and want to use the net to boost yo Read More

Finding the right influencers for your brand can take time, research and will most certainly involve trial and error. You need to find people who are active online and who are very willing to help and share your content with their own followers. A good place to start looking is popular blogs; look Read More

Who needs banners when you have people? Identifying influencers on social media and paying for product endorsements is a powerful way of advertising and the future, to some extent, anyway. There are plenty of influencers out there to choose from too, on just about every social platform and some of Read More

Once again the internet is abuzz with speculation that Google+ is dead or dying, thanks to a decision taken by Google to split the service into two: Photos and Streams. This has led to the usual headlines ‘officially’ declaring the search giants’ network to be dead, but according to G+ head enginee Read More