BizSugar.com › Marketing › What is Data Driven Marketing? - Elcom - Elcom

In recent years data has become increasingly important to every business, regardless of size or industry. To a large extent, this is due to the way that technology has evolved to allow us to better work with data sets. Where once data analysis was only the domain of highly qualified data scientists and analysts, now software allows even those with little technological knowledge to access, analyse and understand data, as well as to act on it.