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Does your business use Google Authorship? It won’t cost your business a single dime. If your business does not currently use Google Authorship, it is missing out on a major marketing opportunity. Here’s what your company needs to know to get started and make the most of Google Authorship. Read More

2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads. Do you understand how Google AdWords works? Read More

The idea of content marketing is nothing new, it’s been ‘the next big thing’ for some years now but despite that particular label, it’s firmly entrenched in many businesses as the way forward when it comes to internet visibility. In 2014, big brands are ramping up their content marketing efforts. Read More

Much is being made today about the characteristics of engaging content and its value as a marketing tool. The interest is driven mainly by the fact that the biggest search engine of them all, our dear friends, Google, do themselves place a lot of importance on the subject. Of course, when it comes Read More

Do you understand how a remarketing strategy could help drive traffic to your website and increase your conversion rates? While remarketing is comparatively new within Google Analytics, you can produce adverts directed at people who have visited your site but not bought anything, or who visited you Read More

Take a look at six different branding elements that will help you create a positive brand presence. This could be the difference between your brand being perceived as 'good' or 'bad'.
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Take advantage of powerful customer relationship management (CRM) tools that can not only help you with content creation but are perfect for managing customer relationships as well.

The best way to automate the mundane tasks associated with social media.
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