BizSugar.com › Online Marketing › How to Build Your Personal Brand

There are several reasons why you might want to build your own personal brand. Perhaps you have a business that would benefit from a strong leader brand, or maybe you want to position yourself as an authority within your industry. It could be that you write a lot and want to use the net to boost your profile and have people recognise you for your work. Whatever your reasons, a personal brand can do you a lot of good professionally whether you work for yourself or for someone else.