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One of the biggest challenges in cross-cultural communication is that different cultures simply do things differently, and when you do not adapt appropriately this effects your international business. Read More

How international market research can help businesses find the right marketing tactics to use to reach international markets and why market research is an integral part of international marketing. Read More

Do you know any other people on Twitter with strong Cross-Cultural & International profiles? This is my list and I update it regularly. Please share any other people you think should be on this list. Read More

English is a common language for communication with international clients. But which English? American English and British English. Many businesses are now adopting International English to communicate effectively with a wide international audience. Read More

There are cultural differences between British English and American English that go beyond different spelling. Today many businesses want to reach a wide international audience in English and are turning to International English to make this easier. Read More

Your international sales success depends on the choices you make in how you connect with your international clients. One of these first choices is to always try to see things from the other person's point of view and this can be very difficult in cross-cultural sales encounters. Read More

Businesses need strong people skills to be able to find the right social media strategy. When your questions do not get the answers you need, your perspective is wrong. This is fundamental in cross-cultural communication. And this is why these 7 cross-cultural communication tips can help you to develop strong social media skills. Read More

Successful international business professionals learn to become good at multitasking. Most of the multitasking involved is in listening in different ways to their international clients. And the reason for multitasking is to get a global vision. Read More

To maintain clarity in cross-cultural selling you need strong listening skills. When selling to different cultures you need to listen for several things at the same time. And it is not just about listening. You will often find you need to adjust your communication to stay in alignment with the conversation as a whole. Read More

Written communication can be difficult to get right when selling to different cultures. Yet the right touches of written communication within your sales process can help you establish good international business relationships. Read More