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Your business probably already has a social media strategy. But does that strategy include a Facebook video strategy? If not, you might be missing out on the full potential of the platform. And according to the site’s founder, videos could shortly become an even more important aspect of Facebook. Read More

For business users of Twitter, retweeting has been a popular technique almost since Twitter was founded back in 2006. Fast forward eight years, and the venerable retweet now has serious competition from its close cousin the favorite. Read More

Cultivating a wide professional network is great for business. However, the real key is keeping these relationships alive beyond the first meeting and connecting on LinkedIn. But how do you keep track of everyone in your network when you’re busy with your business? Read More

Like last year’s, this is a short holiday shopping season (just 26 days between Black Friday and Christmas, compared to the more typical 31), so you’ll want to make the most of it. Here are some steps you can take to make your shop stand out from the crowd. Read More

Brand advocates are three times more trusted and influential than ads or other forms of media, according to brand advocacy solution Zuberance. That means that people who review your business online or talk to others about you are more likely to influence others’ buying decisions. Read More

In order to get the best possible insights from customers, you need to know where to look. There’s no one guaranteed correct method you can use to gather feedback. Here, we compiled a list of 15 various places where you can gather valuable feedback from your customers. Read More

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network. Read More

You can’t run a successful business without happy customers. And while it may be impossible to please everyone all the time, there are some actionable techniques you can use to significantly improve customer satisfaction. Read More

The markup element is coming soon to a browser near you. As business people, an important thing to know is that markup could speed up your website, especially on mobile devices. That would be good for your site visitors. Read More

Lots of startups think they need to have connections to get angel funding. But that isn’t always the case. There are ways to network and give your startup a better chance to get funded even without powerful connections. Read More