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Content curation in the modern digital world is the art of combing through the vast amount of content available on the Internet, sifting out the gems that will interest a particular audience, and then investing time to create an attractive and meaningful presentation of that information. Sounds eas Read More

Whether you’re an entrepreneur, a business owner, an employee, or a consumer, you already understand basic economic theory: When people have less money, they spend less money. Read More

The major piece of a growth framework is something that lets you put everything together to close sales — and drive revenues. That piece is the modern marketing funnel, which has replaced the outdated traditional sales funnel. Read More

There are 3 critical elements to getting your business growth moving, but if you don’t get the 3Ps (People, Process and Platforms) right, it will cost you. It will cost you time, it will cost you money — and it might even cost you your business. Read More

When the answer to the most important question — your company’s Story — serves as the core of your digital marketing strategy and your employees are vested in your company’s Story, that’s what I call StoryVesting. When your customers’ pain points, needs or wants are completely aligned with your pro Read More