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Sales deal closing techniques from the ‘always be closing’ school are struggling in the face of lengthening buying cycles and formalized buying processes. Read More

The role of traditional selling skills in sales success has been sidelined. Modern sales training has to focus on buying, not selling. Read More

What would your customers think of your sales training? That may sound like a strange question to ask, but it is important. The recent experiences of a buyer who sat in on a sales training workshop explain why. Read More

Being heard over the competition in a crowded marketplace takes a special type of message. This whitepaper presents research on why some seller messages get heard, while most others don't. It shows you how you can make your proposition up to 10 times more powerful. Read More