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Samsung is a troll.

At least, as far as Apple’s concerned.

They troll Apple’s product launches. They troll them on Twitter. In their commercials. They even use Google AdWords to troll their biggest nemesis.

The internet chuckled as Samsung continued their harassment campaign against Apple. Read More

Conversion rate optimization is fun, especially when you get straight to it and start testing a ton of different things.

You might test color after color, change your landing page copy, and even follow the UX best practices closely. But no matter what you do, you might not be getting the results Read More

Have you ever wondered what makes a person capable of being successful in business?

You can probably think of lot of factors that impact a person’s ability to succeed: their network, their personal motivation, their wealth, their experience, and so on.

The fact is, there’s really no secret eq Read More

After pouring endless hours into content marketing efforts to get your business some attention, are you starting to feel tapped out?

Do you feel like all of the blog posts and infographics and Tweets are for naught?

The truth is, it may not be your efforts. More likely than not, the problem Read More

You see hundreds of links a day, especially if you’re on social media.

*But which links are you most likely to click?*

Sure the ones that are preceded by a snappy and intriguing headline, probably stuff that your friends have sent you, almost certainly a combo of those two!

*But it’s highl Read More

According to research from Fipp, of all the marketing channels used today, influencer marketing is experiencing the fastest growth.

This makes sense since in general, consumers trust influencers more than they trust brands.

7 Unusual Influencer Marketing Techniques That’ll Help You Stand Out Read More

So your visitors aren’t clicking your call to action button.

Do you know why?

Taking the time to figure out why visitors aren’t engaging with your CTA is one of the key ways of improving conversion and sales.

We’ve got 49 reasons your visitors might be avoiding your CTA (plus some pretty a Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

Remember those annoying, ugly, blinking grey boxes that popped up only after you’d already clicked the “X” to close the window?

As annoying as they are, it’s important not to be too quick to write off this theory as a whole.

Here’s why:

When you take advantage of technology’s ability to pr Read More

If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “That’s an understatement.”

But the thing is, content marketing has been a big freaking deal for a very, very long time.

Well over 100 years, in fact.

Here are 5 exampl Read More