BizSugar.com › Online Marketing › The Conversion Research Plan For Impatient Marketers

Conversion rate optimization is fun, especially when you get straight to it and start testing a ton of different things.

You might test color after color, change your landing page copy, and even follow the UX best practices closely. But no matter what you do, you might not be getting the results you want – which leads to crying. Lots of crying.

Why?

It’s because you didn’t do your homework. More importantly, you didn’t do your conversion research.

When you discover why visitors are leaving your landing page or site without converting, you’re able to come up with a more effective testing hypothesis, and, therefore, your likelihood to succeed increases.

You ready?

Let’s get rolling.