BizSugar.com › Advertising › Want to Boost Ad Response Rates? Then Leverage These 7 Emotional Tripwires. . .

Samsung is a troll.

At least, as far as Apple’s concerned.

They troll Apple’s product launches. They troll them on Twitter. In their commercials. They even use Google AdWords to troll their biggest nemesis.

The internet chuckled as Samsung continued their harassment campaign against Apple.

“Clever advertising,” some said. “That’s cute,” others exclaimed, “but cute doesn’t sell.”

For many people, clever was all it was. Most seemed to treat Samsung’s harassment campaign like the newest entertainment flavor of the week.

They’ve missed the real secret behind Samsung’s campaign
It’s emotional tripwires.