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The reasons for using email newsletters as part of your marketing mix far outweigh the reasons not to. Here are five simple ways to ensure your emails will be opened and will convert into web visits or sales.
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Are you blogging to promote your small business? It's a great idea, but you need to make sure people are reading your blogs. Writing a compelling headline is one of the key components to successful blogging. Here are four other things you need to think about when writing for the web. Read More

Darth Vader is a powerful pop culture image, and the Darth Vader brand crosses all ages, cultures, and social groups. Find out how sight, sound and brand association make the Vader brand so powerful, and how you can emulate 'the dark side' in your marketing. Read More

Blogger outreach can be hugely effective. And if you want to be heard above the din of the Internet, you need three things: confidence, conviction, and determination. Here's why. Read More

Whether you're writing emails or your website's content, having a clear sense of your company's voice will help you deliver better marketing content to your clients and customers. Here are some tips on finding your voice. Read More

Unhappy customers can be a challenge, but they can also help your business grow in big ways - they can even become your brand's biggest advocates. Check out this article for tips on dealing with unhappy customers and turning them into assets. Read More