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It's no secret that marketing and psychology go hand-in-hand. But brands generally don't actively address how psychology affects their promotional messaging and sales tactics.

Truth be told, it can make a huge difference when it comes to attracting and converting leads in your sales funnel.

T Read More

The visual revolution is upon us. Now that online users have shorter attention spans and MUCH higher selectivity, brands need to use more visually appealing content to captivate their audiences.

The issue is that many brands aren't aware of the best practices when it comes to selecting and creat Read More

What's the deal with account-based marketing and why is everyone getting so excited about it?

This article defines the systematic processes involved along with the potential benefits for business owners.

Learn about why account-based marketing is important and whether or not you should be imp Read More

When it comes to grabbing audience attention on social media, technology, along with the shorter attention spans of users in general have made it ever more difficult.

For this reason, marketers and social media content creators alike have to use the best types of content to maximize the effect/e Read More

All businesses need leads to survive. To get leads you need an effective lead generation strategy. A huge part of this strategy is managing your lead and customer information. These functions can be extremely time consuming if you're trying to accomplish them manually. Fortunately, there are a bunc Read More

Blogging has become one of the most effective ways to increase your brand's presence online. Whether for personal or commercial use, blogs can help to increase exposure, rank better on search engines and build authority through expertise. If you're looking to start a blog for your business, here ar Read More

Customers are a critical resource for any business venture. Businesses are constantly implementing new tools and strategies to make our customer relationship management function more efficient. So why is it that more than half of businesses fail at their CRM strategies? Read More

Don't make the mistake of believing the common myths about lead generation.
We've listed the top 5 and provided some insight so you can avoid making bad business decisions. Read More

Thinking of outsourcing your B2B business' lead generation function to a professional agency?

We've created this article to help you make a sound business decision. Read More

If you're a small business and your customer relationship management strategies aren't quite up to scratch, you might be in need of a CRM solution. Find out more today! Read More