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Links are an extremely important component of the overall structure of the web and play a large role in search engine ranking. After all, the search engine spiders crawl these links to understand the intent and purpose of a website. Therefore, it’s important to be connected to other websites that a Read More

Anyone who has been operating a blog for a while is bound to have a few posts they aren’t particularly proud of. Maybe you couldn’t think of anything to write about that day. Maybe you were under deadline. Maybe you had a lot of other projects going on, so you focused more on the word count than wh Read More

There’s always a but. Once thought to be a prime way to build links, SEO professionals are beginning to doubt the value of submitting a website to directories. While directories might not be the link juice power houses that they once were thought to be, they still do offer some value. The search en Read More

There are numerous link building strategies to implement into an SEO campaign to attract a target audience and gain trust amongst the search engines. One popular strategy is to research industry related blogs and leave comments that include a link, essentially connecting your site to the blog in wh Read More

Creating videos is a great way to push your content in an innovative and engaging format, promote yourself or your company as an industry authority, help with your SEO and link building, build your brand reputation, increase online presence and more. In essence, video marketing has the potential to Read More

Star Wars is a quintessential story of good versus evil. The dark side of the force offers limitless power—and even though Darth Vader’s suit is pretty much the greatest uniform ever, it also means he’s half machine. The light side of the force requires self-discipline, training and a lot of patien Read More

An SEO link building campaign includes strategies such as blogging and blog commenting, article writing, press release distribution, and social networking. All of these tactics work together to get a website noticed by the search engines and by a target audience. However, there is an additional ben Read More

If your company is lucky enough (or profitable enough or large enough) to have an in-house marketing department, why not consider adding an SEO expert to the team? Having your SEO handled in-house is great because it seamlessly falls in lines with your other marketing efforts. Your in-house SEO emp Read More

By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Yah Read More

The world of search engine optimization is something that is changing at all times. Sometimes the changes are subtle and other times they are very drastic. The business world all-around is something that is constantly changing and evolving and things are not like they once were years ago. It is imp Read More