If your company is lucky enough (or profitable enough or large enough) to have an in-house marketing department, why not consider adding an SEO expert to the team? Having your SEO handled in-house is great because it seamlessly falls in lines with your other marketing efforts. Your in-house SEO employee is going to be fully immersed in the culture of your company and values of your brand. They will know your business better than any outside SEO agency ever could, simply because they are there every day, working in the trenches with the rest of the marketing staff.
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