BizSugar.com › Online Marketing › Black Hat SEO is like the Dark Side of the Force

Star Wars is a quintessential story of good versus evil. The dark side of the force offers limitless power—and even though Darth Vader’s suit is pretty much the greatest uniform ever, it also means he’s half machine. The light side of the force requires self-discipline, training and a lot of patience. In essence, the force is a great metaphor for SEO, where black hat SEO and white hat SEO are fighting for search engine ranking positions instead of Luke’s soul. But Luke wins in the end, and even Darth Vader realizes the error of his ways. Practicing white hat SEO is the only way to go to come out unscathed.