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In every effective branding strategy, there is a checklist of elements that businesses use to ensure best practices.

This blog offers a step-by-step guide on how you can create a successful branding strategy for your business. Read More

CNET has announced the launch of its Tech Today app on iOS. The news app was designed to let users quickly read what CNET calls its ’10 biggest stories of the day.’

The Tech Today app allows users to swipe left and right to browse the 10 currently featured stories, which are represented by a hea Read More

Twitter launched native polls this past October, which ended up being one of it’s most popular new experiments. Citing growing popularity in the feature, the company recently made the decision to extend polls from one day to one week, or even for less than 30 mins if desired.

The company says it Read More

Some creative types chalk it up to one glorious “brainstorm”—a crazy spike in energy when you scribble maniacally and then all of a sudden you’ve outlined the next year’s worth of posts, ready to queue them up into WordPress. But in reality, that’s not how it happens. In fact, it can be really frus Read More

Too many people start planning Twitter campaigns with thoughts about retweets, likes, and new followers in mind. But they should be thinking about the most important thing: The content! When it comes to tweets, it’s the content — words, hashtags, photos, and videos — which makes them go viral.
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More than 3 million businesses are now advertising on Facebook–up from 2.5 million in September 2015 and 2 million last February–and more than 1 billion users are connected to at least one business. Read More

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “Sales & Marketing Guy at heart and Technologist by training.” We sat down with him recently to discuss his background and his curr Read More

Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like.

For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. Read More

After adding new ad formats like video and carousels and opening up Instagram to all brands, Facebook wants to school marketers on the photo-sharing service.

Facebook has renewed “Pub in Pub,” the series it premiered in October 2014 that interviewed marketing and agency execs about their creativ Read More

With Instagram being one of the fastest growing networks on the web, it is time people began using it more seriously. The problem is that it is still in many ways an unknown entity. How do you make the most of your Instagram content? Read More