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The marketing world is experiencing a paradigm shift. The Content Marketing Revolution is moving business toward publishing. If your content is not localised properly, you may end up losing business in international markets. Read More

As more businesses distribute content internationally, it’s important to consider how the content plays in every target market. Read More

Have you ever worked on a localization project? If you have, you know one of the biggest challenges is to manage the expectations on both sides of the Read More

If you’re a marketer – or involved in marketing your business – you might have noticed a paradigm shift in how successful organisations are approaching lead generation activities. Widespread use of the internet – across all ages, all countries and all professions – changed how people make purchasin Read More

It’s undeniable much of what is on the web is tired, boring or taken right out of the box. Much like content full of gobbledygook, boring design encourages your visitor to move on to something more enticing. The converse is also true, great design entices people to hang around. Read More

Wordle is nifty little utility able to pack a big punch on improved copy, especially for SEO. Read this post to discover a valuable tool to add to your copywriting arsenal. Read More

No one disputes the benefits associated with a content marketing strategy. Developing original content while creating a tangible asset for your business is a very intoxicating idea. So where does it go wrong? Read More

Consistently producing quality content on your blog can wear you out. The best bloggers employ special techniques to get them back into a blogging groove. This post reveals ideas on what you can do to get back into a blogging groove. Read More

The content marketing revolution is upon us and that means we need to be more diligent than ever about our content strategies. This post details some common ways business is being let down by their own content. Read More

Next time you’re ready to fire off an invitation on LinkedIn consider the person you’re targeting. What do you offer them? Are you trying to boost your profile or are you genuinely looking for ways to increase both your opportunities? Read More