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The eternal CEO question is, where did the marketing department’s budget go? Despite conscious efforts to stick to data-driven analysis with the goal of providing accurate and specific answers, attribution is still not where it should be. Part of the reason for that is an ongoing divergence of opin Read More

To help equip you for the ongoing process of optimization and the life of debugging ahead of you, we’ve gathered a list of the best tools to monitor the JVM in both development and production environments. And the best part? They all come for a very affordable price: free. No trials, no license pur Read More

In 2019, podcasts still have a small market share and a lot of room to grow. However, for many publishers who have gotten used to banner and video ads, it’s still unclear how to monetize this new format.

Below you can find a simple but very effective guide to monetizing your podcast.
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Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be Read More

There isn’t a lack of options for every budget but picking the right solution can become a confusing task. This Top-10 list of subscription eCommerce platforms are arguably providing the best value-for-money right now.

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If you’re looking for a digital marketing trend to watch in 2019 then the growth of affiliate marketing is as close to a sure thing as you will find. Read More

“It was the best of times, it was the worst of times.” When Dickens wrote that now famous line, he might not have been thinking of eCommerce digital marketers. Read More

With advertising becoming highly unpredictable with negative implications on brand performance, the onlinesubscription model is becoming the weapon of choice for publishers looking to monetize their content Read More

Over the past two years, 58% of today’s online publishers and advertisers have started using Data Management Platforms (DMPs) Read More

The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Read More