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The challenges and relationship dynamics involved in serving our customers’ customers on social media. Read More

If you’re not convinced community management is essential, consider this… 50% of customers say they would discontinue doing business with a company that does not respond to a negative social media post. Read More

The five essential ingredients you need to shine like a Rockstar online! Learn how to be known as the ‘go-to’ expert in your niche. Read More

While I am a seasoned social media professional, that doesn’t mean I write about the latest Facebook updates. The people who want that kind of information can go to Google. Readers come to my blog because I offer something different. Read More

No matter how tired I am or what else is on my plate, I make the time to maintain a consistent blog schedule. I have seen first-hand the impact that consistency has on my company's bottom line. Read More

When I celebrated my first year in business, a client congratulated me and then said, “The next nine years will be the most difficult.” I thought he was being sarcastic. However, it didn’t take me long to realize that my assumption was wrong. Read More

While others in my industry are writing about ‘10 ways to achieve social media ROI,’ I am writing about lessons learned as a small business owner, life-changing personal events and the importance of core values. Read More

Most business books will tell you that few businesses survive their first year, and even less last in subsequent years. After what I’ve experienced, I can see why. There were times I wondered if I would make it – and times I almost didn’t... Read More

Does it bother you when someone does the bare minimum? Wears only 15 pieces of flair? Read More

It would be challenging to find anyone who has not been impacted by the new normal, regardless of their circumstances. Therein lies the hidden anxiety of COVID-19. The impact can be subtle, but still stressful. We are experiencing change. Change causes stress. Our body reacts. Read More