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According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned me that advertisers Read More

Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bharg Read More

Mitch Anderson was an electronic engineer who started an online computer parts company, LaptopsForLess.com, which filled a cataloging niche that his large corporate competitors were unable to fill. The ingenuity of his business enabled Anderson to sell his company and retire at the age of 37, when he launched a new career in filmmaking and DVD dis Read More

MoreBusiness.com releases a new center featuring tips and tricks on preparing small business taxes. Visitors can learn about small business tax deductions, view a 12-point tax to-do checklist and access useful forms, links and tax tools. Read More

The mortgage credit crunch has spilled over into business lending as local banks are less risk-inclined than they used to be and credit is harder to come by for businesses, U.S. Small Business Administration officials said. The number of SBA-backed loans from banks has trended down as banks toughen their standards and small businesses are more cau Read More

Web 2.0 efficiencies disrupt old business models by reducing manufacturing and investment costs and decentralizing information. It's time for the permeable corporation, where success depends upon cooperation and interaction. Read More

The economic stimulus bill signed into law included one tax break for small businesses added by the Senate, but lost another as Congressional leaders bowed to White House pressure to move quickly without adding too many amendments.

The key addition affecting small businesses is an expansion of "bonus depreciation," which allows investments in Read More

If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?” Read More

Federally speaking, there are a wide variety of tax benefits for small businesses. Many depend on the type of business you own. One of the most fundamental, but dramatic, is available to LLCs and corporations with S-status. If they're eligible, they only pay tax at the shareholder/owner level, as opposed to paying at the corporate level and again Read More

Here's a quick tip that can really increase your ability to move a sale forward, especially if you're new to selling. Many jobs have a characteristic “voice” — a way of speaking (tonality, rhythm, vocabulary, tempo) that identifies the speaker as a member of that profession. One of the easiest ways to spot a newbie salesperson is that they've got Read More